The brand name, "Les Yeux d'Elsa", "Elsa's Eyes", is an homage to the poem by Aragon, written for his wife, Elsa Triolet, a written work in which he sublimated the beauty of all women and the gaze we bring to bare upon them.
LYE* was born in 2010. Jewelry creator Elsa Robichez imagines elegant jewelry that she herself designs and creates in her Parisian atelier. They are then plated in fine gold by a renowned goldsmith whose "savoir-faire" allows Elsa to discover and share nuances of work and wear never before known in the world of jewelry.
MOOD FOR WEB conceived and created her new web site, complete with special sections for the "collections" and the abundant news updates that punctuate the life of LYE*. The next stage for the site will be the integration of the online store with this new platform.
The Comité Champagne is the interprofessional union which defends the interests of Champagne wine growers and houses. It does an outstanding job for the protection of the Champagne appellation worldwide as well as for the economic reinforcement of the sector.
MOOD FOR WEB has been a partner of the institution since late 2011 on a global project, in fact a revolution in digital strategy for the Champagne galaxy. The champagne.fr website and the related social networks profiles are already online and the 14 personnalized websites for Champagne Bureaus around the world will be launched soon. Screenside, Wadu and Sandrine Gobert have brought their respective skills and talents to this sparkling project!
Created upon the initiative of François Lemarchand, President of the Nature and Discovery Foundation, this open "Université de La Terre", the "University of the Earth" was inaugurated in November 2005 at UNESCO. Five meetings have taken place already, gathering thousands of people as one great audience, growing larger and larger each time. This University of the Earth is a crossroads of thought, debate and reflection on the larger themes of society and the environment. It's a forum for exchange between invited experts, business leaders, scientists, politicians, economists, religious leaders, and sociologists, where the public participates in the great discussion. MOOD FOR WEB conceived and executed the web site as well as the online membership module.
CO3 is an accounting firm founded by Stéphane Dugon and Nicolas Corbel, over twenty years ago. In addition to their impeccable competency in the three key domains of their field – accounting, consulting and auditing - CO3 offers the unique service of accompanying start up companies working in the field of new technologies.
Theirs is a vision for a future enriched by immersion in the cutting edge issues transforming our society, and the company has even co-produced a documentary, "TOMORROW" ("DEMAIN"), directed by Cyril Dion and Mélanie Laurent. MOOD FOR WEB conceived and implemented the total redesign of CO3's website as well as its new logo and visual identity.
Founded by engineers with a passion for photography, DxOMark has become a world reference in terms of its precision measurement and the quality of its lens and captors. Renowned for years due to the unparalleled rigor and detail of the thousands of cameras and lenses it has designed, DxOMark has achieved unprecedented success both with professional and enlightened amateur "image lovers".
MOOD FOR WEB embarked on a several month long mission to create the UX/UI approach - the ergonomic and creative conception of DxOMark's new website. This mission was performed in collaboration with the marketing department as well as the creative and technical teams within the company, ensuring the highest level of coherent expertise in the domain of image crafting.
En 2012, arguant d'une menace d'épuisement des capacités de nommage, l'ICANN lance la libéralisation des extensions génériques de l'Internet.
A l'issue de la première vague de candidatures, plus de 1.300 nouvelles extensions génériques auront été créées. Deux extensions ont retenu l'attention et rapidement mobilisé la communauté mondiale du vin : .WINE et .VIN.
Après trois années de négociation, un accord a été conclu entre le secteur du vin et la société qui exploitera les extensions .WINE et .VIN.
Cet accord assure la protection des droits de propriété intellectuelle, et en particulier des appellations d'origine.
Champagne fait partie des toutes premières appellations à obtenir cette extension. MOOD FOR WEB a conçu et réalisé le site one page responsive et administrable directement par les équipes du CIVC.
Luxury, French elegance, outstanding service… The boutique hotels of the Hôtels du Roy group are real gems filled with history. Aware of the unprecedented changes that the sector goes through since the full bloom of Internet, the HRG undertook a full renewal of its online platform, nowadays available in 7 languages. Packages, special offers and deals complete an already fully immersive graphic environment for every hotel.
MOOD FOR WEB was assisted by two of its long-time partners : Richard Pigeaud for strategy and ergonomics, and So On Pictures for the realization of video « Mémos ».
SBO MUSIC has been created by renowned professionals of the music industry to assist record companies, artists, songwriters and audio-visual productions in their various musical projects.
The team often being on the road for live tours and recording sessions, one of the key-points was to be able to update the website easily, quickly and very intuitively no matter the type of content to upload, of course without sacrificing the design. MOOD FOR WEB also designed the visual identity, the graphic online charter and optimized the search engine compatibility by writing metatags in French and in English. Technology put to work for art, a perfect fit.
The Cité de la Réussite has been a historic client of the agency since the launch of their website in 2009. Since then, MOOD FOR WEB has been partnering with the brand, constantly guiding it through the evolutions of its digital ecosystem. Recently, the agency completely redeveloped the brand’s contact database management tool. Also, we created a specific module allowing to update the event’s program, and manage registrations and payments for the different debates. Finally, to facilitate the work process of the Cité’s teams, MOOD FOR WEB developped a specific module for managing the invitations, including printing specifications and the automatic adjunction of bar codes on the guests’ passes.
Our next mission : the Université de la Terre, where ecology meets economy and whose initiator is François Lemarchand – Nature & Découverte’ CEO.
AFI KLM E&M group carried out website restructuring and graphic charter harmonization for its subsidiaries – some of which freshly acquired and wishing to join the graphic and functionnal territory of the brand.
So On Pictures, lead on the project and in charge of the rewriting part, came to MOOD FOR WEB for the conception, creation and development of four websites. This shared approach was nonetheless personnalized to meet the needs and the specificities of each subsidiary’s tasks. Specific developments which considerably improved the existing work processes included an online recruitment module, the devlopment of a file exchange platform as well as a capalist search engine.
Created in 2011 by Leyli Daryoush, Le Matou Enchanté offers workshops in musical awakening and piano education based on an experimental pedagogical approach which blends the pleasures of both learning and pure discovery. In a calm, peaceful environment, the children live music as a wondrous and free experience. Meanwhile, the parents enjoy reading over a relaxing cup of tea.
Le Matou Enchanté asked MOOD FOR WEB to conceive its digital strategy as well as redesign its website. The first request was followed by a phase of optimization of their natural indexing which will culminate in the inauguration of a blog in the coming weeks.
Nicolas Maloufi is a choreographer and a contemporary dancer. At the age when some dancers consider retraining in more conventional fields, he chose the opposite path, from his consultancy to the stage. He got back in touch with what appealed to him during his student years : a sort of generosity in human relationships and in interaction with others.
In July, 2012, Audiens offered to finance part of his communication. He naturally turned to MOOD FOR WEB for the creation and development of the website for MA2, his dance company. He also took this opportunity to develop his visibily on various social networks and in the cultural sector. In late 2012, the metamorphosis succeeded, the stage and digital world thrive together.
For more than 25 years, CERAP has brought together various technical and human skills so as to serenely assist all the actors of the nuclear field in radioprotection management. Thanks to Brandista agency, 2012 was the year of resurgence for CERAP : brand strategy, visual identity and new communication processes…
The online part was fully entrusted to MOOD FOR WEB, who did the conception and development of the new website. This online platform is equipped with specifically developped modules for recruitment and training programs. As it’s easy to take a liking to technologies that make life easier and pamper your brand image, some evolutions are already planned.